Tsovet is a company that is practically an infant in comparison to wristwatch brands that have dominated markets for nearly a century. However, does that make it any less of a worthy brand? Everyone has to start somewhere and Tsovet seems to be starting strong by providing high-quality watches that are actually affordable.
Cheap and Will Keep
Tsovet’s designs are extremely versatile but one of the greatest things about the brand is that they have really attractive watches that are also affordable. In order to understand whether or not you should commit to pursuing a brand, you need to see what their price range is and what the quality within those price ranges are like.
Tsovet Men’s JPT-NT42
The JPT-NT42is a prime example of Tsovet’s ability to bring attention to the greatness of focusing on the basics. One of the cheaper options available, this watch is great for anyone who needs a reliable, modern, and classic wrist watch. Comfort and durability are a main focus of this Tsovet product and this seems to provide that. The black leather band contrasts beautifully with the 42mm stainless-steel case. The hands and markers are luminous for easy visibility. Overall, this watch is great for anyone who has a lot going on and needs a straightforward and reliable watch. For the cheap price, this watch is a great example of how Tsovet can meet a lot of different needs at a good price.
Leaning toward a casual look, this watch can be dressed up. However, I feel that this watch is going to be best for those on the move. There are a lot of dressier, more sophisticated options by Tsovet. As it is, this watch handles daily wear and tear well and looks good too.
Tsovet Men’s SVT-CN38
Beautifully minimalist, this SVT-CN38 is a great example of how smaller details make Tsovet’s watches shine. The leather band is attractively casual with eye-catching contrast stitching. The 38mm case is stainless steel in the very typical rounded fashion of the Tsovet watches.
The details along the face of the watch are the most intriguing aspect of the watch. The numbers are made to be a bit larger and quite distinctive. The watch is overall pretty uniform, but one aspect breaks away from the general tan and laid-back vibe of the watch: the slender hands in certainly are stark blue. At some angles, they just look black but when the light catches it, the bold blue adds a fun component to the watch.
This is the type of watch you could see your father wearing, but with a twist to make it a bit more modern and bolder. If you are looking for an everyday watch for a good price that has some unique components added to it, the SVT-CN38 will do the trick.
The Tsovet SVT-SC38 is a beautiful watch and very affordable. The gorgeous silver with a touch of blue creates a simple yet very appealing aesthetic. This watch is a really great example of how Tsovet tends to use its simple, elegant design in various ways.
The stainless-steel case is 38mm. The movement is Swiss Quartz. The black, silver, white, and light blue colors come together to give a depth to the look of the watch. You don’t just gloss over it, your eyes are drawn into and linger on the subtle details. The bubble mineral crystal strap is also snazzy and adds more detail to the overall look of the watch. The style really can be worn more casually or dressed up. There’s a lot to recommend it and it’s a fantastic example of how Tsovet seems to produce affordable watches that are also beautiful.
Adventure and Class
A huge part of Tsovet’s brand is making independent and superior watches that are reminiscent of the freedom of adventure. Tsovet watches are made for travel and excitement. In order for us to better understand the brand of Tsovet, we should look at some of the watches that would work best for the adventures we’d want to take them on.
Tsovet Chronograph Watch JPT-TS44
This JPT-TS44 is one of Tsovet’s more popular watches and for good reason. It is a versatile, classy chronograph watch that is made for the active adventurous person who is ready to take it for a spin. The band is black leather and the round case is 44mm. The time markers are a beautiful and bold blue so that when you glance down at your watch, you can easily see the time. Likewise, the hands are also bold and easily visible.
Overall, this is a sturdy watch that will serve its user well. With its darker and unique features, this watch will be relatively easy to dress up. This is a good Tsovet option for those who like to get a lot of information from their watch while also looking ready for a professional or classier event.
Tsovet Men’s SVT-RM40
The Tsovet Men’s SVT-RM40 is a great option for anyone who loves to look sleek while also being prepared for anything. This watch is a military-spec watch and it includes a stopwatch and date window feature. The round stainless-steel case is 40mm. The black leather band is adjustable.
This watch is really enjoyable to look at. The all black watch is offset by some lighter markers and hands. That way the time is relatively easy to view quickly. This is definitely a watch you would want if you were getting ready to travel and wanted a reliable, attractive watch to fit whatever occasion for which it was needed.
This Tsovet JPT-CC38 is a traditional chronograph design that looks like something you’d see straight out of a classic movie. Many of Tsovet’s pieces are actually created in a vintage fashion and this is a great example of that style. Like Tsovet’s other watches, this watch is beautifully simplistic but effective. The all-black watch has a stark white face that helps the hands and markers to stand out while still staying inconspicuous.
The watch has Miyota Chronograph Movement, protected with a stainless-steel case that is 38mm. As is typical of other watches in this brand, the JPT-CC38 is not flashy. However, the understated chronograph design provides a double-whammy of class and comprehensive.
This is the type of watch you can wear to a board meeting, a wedding, or even camping. Once again, Tsovet manages to create a watch that can be worn (and should be worn) in multiple settings. While the cost of this watch is a little more expensive than some of the other watches we’ve looked over, the price is still relatively good.
History and Interesting Facts
As mentioned before, Tsovet has not been around for very long at all. In fact, they’ve only been on the scene since being founded in 2008 by David Bonaventura. In comparison to other watch brands we’ve reviewed, like Hamilton (which has been in existence for not a decade but a century) Tsovet is brand new. However, they’re making strides in their own, unique way.
The Tsovet brand philosophy is inspired by the idea that their watches can be representative of personal journeys. Rather than just being fashion pieces, Tsovet wants their watches to inspire their wearers. They are also inspired by objects of some type that has left behind an impression and then they incorporate that object into their designs. Along with utilizing inspired objects, they also incorporate vintage pieces.
So, Tsovet may not have an illustrious history spanning two world wars behind it. However, this brand has put forward a dedication to serving potential buyers with products that don’t need a history because they have a personality behind them.
In a few years, it is possible that Tsovet continues its upward trajectory and becomes a name with which many are familiar. Beyond beautiful designs and intriguing inspiration, Tsovet watches are also known to be extremely precise when it comes to time-keeping, which is a watch’s job anyhow.
Tsovet has many incredibly designed pieces that I can see being a good investment. Beyond the fact that they’re pretty to look at, they are also very affordable in comparison to other quality watch brands. They are also good watches. Their timekeeping is precise and reliable.
Affordability is not everything when it comes to watches. If you’re really short on cash and genuinely interested in rising brands like Tsovet, there is not much of a downside in purchasing one. That being said, if you do have more money to invest, there are a lot of really great watches that are more well known..
If you love the design and you relate to the product, there’s no question you should try to purchase it. However, it is worth considering other brands if you don’t relate too much to the product. The reviews for Tsovet are good and the product seems to be great for the price, but if you have a bigger budget, you will have a broader pool. That broader pool may have older designs that relate more to your aesthetic. Overall, with this brand name not being on the same level by half as something like Rolex’s, take your time to make sure there isn’t another brand at this level that will give you the best options available.