Bell & Ross Review: Unique Luxury Watch Brand

(Last Updated On: April 22, 2021)

When you consider luxury watches, not a lot of people will think of the Bell & Ross watches. The first guess on your mind might be Rolex, Omega, or Audemars Piguet. However, with this Bell & Ross review, we would get into why you should consider them.

Compared to other luxury watchmakers that brag about being around for centuries, Bell & Ross is relatively young. They have their origin in France and have become a well-known brand defined by their modern style type of watchmaking. Bell & Ross only came to existence in 1992 by childhood friends, Rosillo and Belamich, together with Sinn (a German watchmaker). Despite being a young brand, Bell and Rose is already competing with older brands.

The first watch models they released were Sinn’s, even though they had the Bell & Ross logo on it as well. But in 2002, after their separation, Bell & Ross moved to their production facilities in La Chaux-de-Fonds, Switzerland.

Bell & Ross Review

Bell & Ross at a Glance

Most models from this young brand range from industrial chic timepieces to military-styled or aviation-themed watches. When it comes to Bell & Ross, you have a wealth of options. They offer modern watch collections with different tastes.

Some variety of models from this amicable brand includes the cockpit of aircraft design-inspired Bell & Ross Aviation Instrument and the BR02 watch for professional divers.

Now, let’s get into the Bell & Ross review to know whether they are worth your hard-earned money!

Pros

  • Reputable Brand
  • Top-quality movement
  • Luxurious timepiece
  • Reasonably priced
  • Reliable water resistance
  • Excellent functionality

Cons

  • Weak resale value
  • Limited warranty

Benefits / Drawbacks – Bell & Ross Review

Price and Some Thoughts

Bell & Ross Review

There are cheaper Bell & Ross watches, but if you want one as an investment, you may have to spend about $2,000 to $9,000 on average. That is almost the same price range you pay to get an Omega, Breitling, or a pre-owned Rolex. Of course not to exaggerate the price, watch collectors and connoisseurs will testify that there are watch models you need up to $20,000 to own. We’ve included most of the price ranges in this Bell and Ross review.

As we mentioned, each one varies based on the version or type of watch you are getting. Models like BR V1-92 is one of the very affordable Bell & Ross watch, and also one of the best Men’s watches under 2000. However, majority have the price ranging above $2000, which is the same range you get some other brands. Other brands may cost a bit more due to their in-house movements or celebrity endorsements.

Top-quality Movement

Bell & Ross Review

The truth is, all Bell & Ross watches use the Swiss mechanical ETA movement, which raises arguments between watch enthusiasts of the brand being of less quality. They are not as fancy as the in-house movement in other watches like Rolex or Tag Heuer. Considering the resources, time, and money to develop and produce them, ETA already seems like a sensible alternative.

This factor might be a slight setback for you if you value this in-house movement above all. However, it has nothing on the quality or standard of the watch. Bell & Ross use movements with various jewels, VPH, and power reserves to suit their different collection.

They offer excellent performance, reliability, and accuracy expected from the ETA and Sellita movements. Some include Sellita SW 200 (Automatic), Automatic movement 362354, and Automatic movement 363085 for Chronograph.

Watchmakers also get to define the movement’s grade with COSC certification for top categories and modify theirs to make it unique. In all Swiss watches, only 3% are COSC certified, so that’s something. One advantage you get from these movements is that they are easier and more affordable to fix when they have problems than the in-house movements.

Optimal Waterproof Ability

Bell & Ross Review

Let’s be frank; you may not want to consider diving into the ocean with any one of these watches. However, owning a waterproof watch always has an advantage in cases of rain or pool environments.

Gladly, there are the Bell & Ross’s complete diver collections and, some that are water-resistant. For example, Br 03-92 has its water resistivity ranging up to 300 meters. Serious ocean divers can go for watches with traits like this, but the water-resistant watch remains an advantage in a day-to-day sense.

Luxurious Timepiece

Bell & Ross Review

Bell & Ross offer collections of unique watches that will match both your casual and official outfits. When it comes to comparing the looks of this watch to others, this brand will take all the medals. The first impression you get from the Bell & Ross is the sporty-appearance and fashion sense. They are the type of watch you wear when you aim to show off. Many models stand out from their caliber with the Bell & Ross signature square cases. Most watch owners say that the Bell & Ross square cases balance more comfortably on the wrist.

It is a brand of luxury watches after all, so there is probably not a model to dislike. Each collection comes with features and complications varying from the others. They have lots of functions, details, and versatility to suit your taste. Unlike other luxury brands, the ability of the Bell & Ross to withstand extreme environments is another plus to look out for in this watch.

As we have mentioned, Bell & Ross use the ETA movement as their powerhouse; this is not even a drawback. If anything, it’s beneficial. With this brand, you get not only quality, but you also get a reputable brand name and image. The appearance of the Bell & Ross alone can get people complimenting and asking about your watch.

Brand Reputation and Ranking

Bell & Ross Review

While gradually becoming one of the most successful brands of luxury watches in the industry, Bell & Ross have gained a positive worldwide reputation. Day by day, as the watch keeps executing their duties, their fame increase. Several retailers are witnesses to the success and budding move of the watch.

The ranking of a brand in an industry is debatable since factors like independence, history, innovation, value, quality of materials, personal opinions, and movement production are influences. Even with these factors, we can still rank Bell & Ross as one of the top 25 brands worldwide.

The brand is already becoming the favorite of some military pilots, defense forces, underwater enthusiasts, and submariners. The high precision, legibility, and ability to resist water has boosted the reputation of this brand among professionals to becoming what they need to execute their professional duties. French Air Force, Space Lab Mission, among others deal directly with Bell & Ross watches.

Excellent Functionality

Bell & Ross Review

Bell & Ross get the inspiration behind their watch designs from aviation and military specifications. This includes the form and appearance they represent. As good as they all look, every timepiece from Bell & Ross have incredible visual and performance quality.

Every detail on the Bell & Ross translates to a particular meaning and function. They produce top-pick Swiss wristwatches, some of which come with a square case with a round dial. This move signifies the instruments you will find on the dashboard of fighter planes.

They target their design is towards minimalism and functionality as the key focus. Other focuses that form the design of these high performances watches include legibility, reliability, and precision. Their aim is making the individuals look worthy while helping their various professions in a way. Also, if you need watches to withstand extreme situations like dangerous pressure and violent acceleration, Bell & Ross suits well.

Should you get the Bell & Ross watches?

Timepiece enthusiasts and horology experts sometimes put too much consideration in the rich histories, collection types, styles, and detailing of watches. They get a sight of a rare timepiece and could spend days and weeks analyzing the pros and cons of the watches they want to get.

However, let’s face the fact, not everyone is an expert with watches; some only want to tick it off their checklist of must-haves. So if you’re going to ask us about the brand that has done well with reaching out to the aesthetics-focused market, as well as offering functionality, we would say go for Bell & Ross.

Another advantage of this watch brand is the versatility and the fact that it does an excellent job of straddling the gender divide equally. Only a few watches can do this and be described and unisex. Of course, there are lots of women who like to wear hefty, masculine watches, but Bell & Ross give a unique vibe for both genders.

Final Thoughts on the Bell & Ross Watches

Finally, this ends our Bell & Ross review. Admittedly, the Bell & Ross watch may have different appearances. Still, there are a few things you will find familiar with them. The top-quality mechanical movements, legibility, ideal water resistance, and excellent functionality are some attributes to be admired.

The advantages Bell & Ross offers validates the brand as choices by dozens of divers, astronauts, race car drivers, adventure seekers amidst several others. Regardless of the brand you choose from Bell & Ross, they will not let you down. You can also check out the Ebel watch review and Oris watch review.

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